Dance Apocalyptic
Graphic Design
2013
STEVE MADDEN X SLUTTY VEGAN
For the first time ever, Steve Madden collaborated with a restuarant and it was Slutty Vegan! The collaboration featured a sneaker and bag and was sold out almost instantly after it dropped. Not only was there an impressive online frenzy, there were also shoe pop-ups at Steve Madden's location in Atlanta and also Slutty Vegan's Edgewood location;
- CLIENT STEVE MADDEN
- YEAR 2022
- CATEGORY CREATIVE + ART DIRECTION
- LIVE PROJECT Visit Site
RESEARCH
Truly, this shoe drop wsa for SV's hardcore fans. Because the brand is such a stickler for knowing their customer, it was easy to get things together conceptually.
DESIGN
I worked in conjuction with Steve Madden's creative and PR team to make sure the deisgn process went through seamlessly. We collaborated with both brand's assets to create something that felt cohesive, consider that both brands have very distinct voices.
DEVELOPMENT
ALl packaging items were made from recycled materials and that was important on both sides of the coin. Once we got the ball rolling on conceptualizing the product, the project went full steam ahead and went extremely fast. The ease of communication between teams made efficiency a breeze.
CONCEPT
We essentislly just wanted to marry the best of the two brands together to create something that was not just exiciting, but cohesive. That's how MADD Slutty ws born.
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